Meta appointed Vikas Purohit because the Director of Global Business Group for its India operations.
Purohit will report back to Arun Srinivas, Director and Head of Advertisements Enterprise for Meta within the nation.
He’ll spearhead the corporate’s strategic relationship with the nation’s main manufacturers and companies to drive Meta’s income development throughout key channels in India, the corporate stated in a press release.
“India’s largest companies and companies are enjoying a vital function within the nation’s increasing digital economic system and are constructing progressive enterprise fashions which might be inspiring entrepreneurs globally,” stated Srinivas.
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Purohit can even companion with the media and inventive ecosystems for accelerating adoption of digital instruments by the most important advertisers and companies.
He earlier labored with firms akin to Tata CLiQ, Amazon, Reliance Brands Limited, Aditya Birla Group and Tommy Hilfiger.
He began his profession at Aditya Birla Group earlier than becoming a member of Hilfiger after which heading retail at Reliance Manufacturers Restricted.
At Amazon he performed an instrumental function in main and constructing Amazon Fashion.
His final stint was at Tata CLiq, the place he joined as COO earlier than transferring on to change into the CEO.
Purohit is an alumnus of Indian Institute of Administration-Bangalore.
“Purohit joins our workforce to form the function that Meta platforms can play in enabling companies, supporting India’s financial development, and constructing the digital promoting ecosystem of the nation,” stated Srinivas.
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