Twitter’s announcement on Earth Day got here because it tries to fend off an undesirable takeover bid by billionaire Elon Musk.
Twitter has introduced to ban “deceptive” ads associated to climate change on its platform.
The micro-blogging platform stated that deceptive ads on Twitter “that contradict the scientific consensus on local weather change are prohibited, in step with our inappropriate content material coverage”.
“We imagine that local weather denialism should not be monetized on Twitter, and that misrepresentative adverts should not detract from essential conversations in regards to the local weather disaster,” the corporate stated in a weblog put up late on Friday.
Final 12 months, Twitter launched a devoted Subject to assist individuals discover personalised conversations about local weather change.
Twitter stated that deceptive details about local weather change can undermine efforts to guard the planet.
“Within the coming months, we’ll have extra to share on our work so as to add dependable, authoritative context to the local weather conversations occurring on Twitter,” stated the corporate.
Twitter goals to realize 100 per cent carbon-neutral energy sourcing in its present information centres by the top of this 12 months.
Since 2021, dialog about sustainability has grown by greater than 150 per cent on Twitter.
“We have seen a 60 per cent improve in phrases like ‘restoring’ and ‘rebalancing’. Dialogue round waste discount has elevated by over 100 per cent and decarbonisation by greater than 50 per cent,” stated Twitter.
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