China is reviewing new video games to make sure they meet stricter standards for content material and safety of kids, Bloomberg Information mentioned on Thursday, citing folks conversant in the matter.
The media watchdog is re-evaluating titles submitted for approval by sport builders from Tencent Holdings Ltd to Netease Inc to ensure they adjust to contemporary curbs imposed in August, the report mentioned.
Tencent declined to touch upon the report, and Netease didn’t instantly reply to Reuters’ request for remark.
Final month, China forbade greater than three hours of video video games every week for these youthful than 18, a stringent rule aimed toward halting a rising habit to what it as soon as known as “non secular opium”.
Late in August, the Nationwide Press and Publications Administration (NPPA) requested builders to resubmit titles according to the brand new measures, the report mentioned.
Regulators are cracking down on more and more well-liked zombie-themed video games which are thought-about “too scary” by NPPA requirements, it added.
Scrutiny was additionally stepped up on topics regulators think about undesirable, similar to “boys’ love” themes which have just lately turn into stylish, it mentioned.
China has cracked down on a broad vary of industries from tech to schooling and property because it tightens management after years of runaway progress.
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