India’s TWS earbuds/headphones market registered 68% progress year-on-year through the second quarter of the 12 months 2021, in line with the most recent analysis from Counterpoint’s IoT Service. The report additionally has another fascinating details in regards to the nation’s TWS earbuds market together with high 5 firms promoting most gadgets, the worth factors that most individuals search for whereas making their buy and the ‘worth for cash’ options. Learn on to know all this and extra.
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What’s promoting in India’s TWS earbuds market: Earbuds priced between Rs 1,000-Rs 2,000
The expansion within the India’s TWS earbuds market is pushed by new product launches within the inexpensive worth phase. The share of the earbuds priced between Rs 1,000-Rs 2,000 grew to 60% of the general shipments within the second quarter of the 12 months 2021 in comparison with 25% in the identical quarter final 12 months.
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Which is the most-popular model in TWS earbuds market in India
Boat continues to be the most-popular model in India. The ‘worth for cash’ choices and aggressive advertising helped the corporate high the charts for the fourth quarter in a row. In the course of the April-Might-June quarter, the corporate held 37% share of the overall TWS shipments.
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That are the fashions that helped Boat retain its No. 1 place within the Indian market
Airdopes 701, Airdopes 281 Professional and Airdopes 481V2 fashions helped the corporate keep its dominating place within the Indian TWS market.
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What are the favored options that consumers search for whereas shopping for ‘worth for cash’ earbuds in India?
ANC or energetic noise cancellation appears to be a wanted characteristic amongst consumers. The earbuds that supply this at aggressive worth factors bought properly through the quarter.
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That are the opposite firms within the high 5 available in the market
The continual recognition of the Buds Z helped OnePlus seize the second spot within the rising TWS market in India. Realme maintained its place within the Prime 5 manufacturers because it provided options like ANC at inexpensive worth factors. Its just lately launched gadgets just like the Buds Q2 and Buds Air 2 appear to be promoting properly.
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Which is the model apart from Boat doing properly within the Rs 1000 to Rs 2,000 phase
Noise moved one step as much as take the fourth spot within the second quarter of the 12 months 2021 with 117% year-on-year progress. The model presents prospects a spread of fashions within the worth band of Rs 1,000-Rs 2,000.
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Who’re the brand new firms to enter the TWS market in India in 2021
The 12 months 2021 has seen a number of new entrants within the nation’s TWS market. These embrace Lava, Aiwa, TCL, Nothing Ear, Realme Dizo and Micromax. All of those besides Nothing provide merchandise underneath Rs 5,000.
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Is made-in-India taking place within the TWS earbuds market
Sure, firms like Mivi and PTron are manufacturing in India. Boat and Aiwa plan to do the identical quickly. In accordance with Counterpoint’s analysis Affiliate Anam Padha firms want to make TWS earbuds domestically (in India) to reap the advantages of the government’s PLI (Manufacturing-Linked Incentive) scheme. Mivi launched its first made-in-India TWS machine, referred to as DuoPods A25, through the second quarter of this 12 months. Mivi is the second model after PTron to launch a made-in-India TWS product. Boat has additionally determined to shift most of its manufacturing base to India to offer extra inexpensive gadgets. The newest entrant, Aiwa, is alleged to be exploring an identical chance.
