The e-mail mentioned the motion was taken “following the unprecedented occasions of the previous week and forward of the upcoming presidential inauguration.”
It mentioned Google was planning to maintain this coverage in place till at the very least January 21, the day after the inauguration.
Google had lifted its momentary ban on election-related commercials, which got here into impact after polls closed within the U.S. presidential election and aimed to curb misinformation and different abuses on its platforms, on December 10.
It mentioned it was now extending the restricted model of its “Delicate Occasion” coverage that had been in place since protesters stormed the Capitol on January 6.
In a press release, Google mentioned it could “briefly pause all political ads along with any advertisements referencing impeachment, the inauguration, or protests on the U.S. Capitol.”
It mentioned there wouldn’t be any carve-outs for information or merchandise advertisers.
Fb Inc additionally paused political advertisements after the November 3 presidential election, solely briefly unfreezing advertisements across the Georgia Senate runoffs earlier this month.
Within the e mail, which was first reported by Axios, Google additionally reminded advertisers of its coverage towards advertisements that promote hate or incite violence: “Given the occasions of the final week, we’re extraordinarily vigilant about implementing on any advertisements that may moderately be construed as crossing this line,” it mentioned.
