Netflix Inc has unveiled a brand new star for a few of its upcoming programming: electrical automobiles from General Motors and different automakers.
The streaming service introduced an settlement on Thursday to characteristic automobiles together with the Chevrolet Bolt, the electrical GMC Hummer pickup and the Cadillac Lyriq in TV collection and movies “the place related.”
The businesses will spotlight the partnership in a business that includes Will Ferrell that may air in the course of the February 12 Tremendous Bowl. Netflix and GM referred to as the settlement “a part of a dedication to a extra sustainable future.”
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Monetary phrases weren’t disclosed.
Netflix mentioned it’s going to assist creators “higher perceive how EVs can complement and improve their tales.”
Exhibits that may characteristic GM’s electrical automobiles embody “Love is Blind,” “Queer Eye” and “Unstable.”
Netflix productions additionally will embody electrical automobiles made by different automakers, the corporate mentioned.
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