Flipkart has been going through enormous backlash over its International Women‘s Day promotional message.
For the unversed, the e-commerce web site lately despatched out messages to individuals wherein it targeted primarily on kitchen home equipment offers.
“Pricey Buyer, This Girls’s Day, let’s have fun You. Get Kitchen Home equipment from Rs 299 [sic],” learn the message.
Nonetheless, the actual message didn’t go down effectively with a bit of individuals. Many slammed the corporate for being “sexist”.
In accordance with netizens, the message strengthened damaging stereotypes about ladies belonging within the kitchen.
“Hey @Flipkart Do you assume kitchen is simply the place ladies ought to be? #PityOnFlipkart #Flipkart,” a social media consumer tweeted.
“Bravo, @Flipkart! Bravo for such a stereotypical and sexist provide. Lots of of ladies are combating stereotypes and right here you might be, providing reductions on kitchen home equipment. Are ladies solely meant for kitchen?” one other consumer wrote on Twitter.
After being known as out, Flipkart apologised for hurting the emotions of the individuals.
“We tousled and we’re sorry. We didn’t intend to harm anybody’s sentiments and apologise for the Girls’s Day message shared earlier,” Flipkart mentioned in its apology tweet.
From Social
Yearly, March 8 is well known as Worldwide Girls’s Day across the globe. For 2022, the UN given theme is “Gender equality at present for a sustainable tomorrow”, which goals to recognise ladies who’re working to construct a extra sustainable future.
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