Snap, the mother or father firm of Snapchat, has change into worthwhile for the primary time, with reaching 319 million daily active users (DAUs) — a 20 per cent progress (on-year).
Within the fourth quarter of 2021, Snap reported $1.3 billion in income (up 42 per cent) with a internet earnings of $22.6 million.
The corporate posted 64 per cent progress in its full-year income.
“2021 was an thrilling yr for Snap and we made vital progress rising our enterprise and serving our international neighborhood,” stated CEO Evan Spiegel.
“The energy of our core enterprise has enabled us to speed up our investments in augmented actuality, reworking the best way that the Snapchat neighborhood experiences the world via our digicam,” he stated in a press release late on Thursday.
The expansion in DAUs has been 20 per cent or extra for 5 consecutive quarters.
It seems that Apple’s iOS privateness modifications which have affected a number of platforms didn’t have a lot affect on Snap’s progress.
In This fall 2021, 25 completely different Uncover companions every reached over 50 million distinctive Snapchatters globally, together with Common Music’s Insurgent Labs, social writer Jungle Creations’ way of life content material, and Group Whistle’s sports activities content material.
The corporate launched two Snap Map Layers, Recollections and Discover, which permit customers to view their saved Snaps by location and discover new ones around the globe and have been used over 100 million occasions since launch.
“We partnered with e-commerce firm Flipkart and cosmetics corporations Sugar Cosmetics and MyGlamm to deliver extra AR buying and digital try-on experiences to Snapchatters in India,” Snap stated.
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