New Delhi, Lockscreen platform Look, owned by the InMobi Group, has now reached 140 million lively customers in India within the first quarter, a report stated on Tuesday.
In accordance with Counterpoint Analysis Quarterly Cell Software Tracker, prospects of huge smartphone manufacturers like Xiaomi (together with POCO), Samsung, Vivo and OPPO type a majority of Look’s lively consumer base.
“Look is a platform that bridges the hole between new content material and tens of millions of smartphone customers with its intuitive consumer interface,” Arushi Chawla, Research Analyst, stated in a press release.
“It comes as a pre-installed characteristic, as in opposition to an app that must be downloaded. This makes it simple to make use of. It provides content material in eight regional languages, which is a major worth addition in a linguistically and culturally various nation like India,” she added.
The report stated that Look has a robust presence within the sub-$250 smartphone phase, which covers 80 per cent of the Indian smartphone consumer base.
The analysis additionally discovered that 70 per cent of newly-launched smartphones within the sub-$250 phase now come pre-installed with the platform.
Look makes use of synthetic intelligence (AI) to ship personalised content material by way of video tales and reside streaming throughout classes like information, leisure, tech, sports activities, trend and journey.
This ensures customers keep up to date about traits and developments of their areas of curiosity with out having to actively seek for them.
The platform has additionally been working in the direction of penetrating the vernacular content material market within the nation, on condition that the overwhelming majority of Indian smartphone customers usually are not native English audio system.
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