How do I look? SoftBank’s Zozo offers tech specs to help buyers get skin tone right – Latest News

“Zozoglass”, a pair of spectacles lined with color swatches and markers, detects pores and skin tone when scanned with a smartphone for tailor-made cosmetics suggestions on Zozotown, Japan‘s greatest on-line trend website.

“Historically in Japan you’d go to a big division retailer, you go to the counter and then you definitely truly strive stuff on,” Zozo’s Chief Working Officer Masahiro Ito mentioned in an interview.

“We’re making an attempt to duplicate that via expertise and provides the buyer confidence to purchase on-line,” he mentioned.

“Zozoglass”, which is obtainable for preorder on Friday earlier than delivery from March, might be restricted to basis initially earlier than being expanded to cowl different product traces.

Augmented actuality performance within the on-line retailer’s app will enable customers to see how the make-up will look.

Fashon tech is being eyed by on-line retailers, which have been boosted by buying at house in the course of the COVID-19 pandemic, as a manner to assist customers overcome some reservations about shopping for remotely.

“I’ve a sense that e-commerce has been launched to a complete swathe of recent those that haven’t even considered shopping for garments on-line earlier than,” mentioned Ito.

Zozo, a part of SoftBank‘s web enterprise Z Holdings Corp , has shipped 1.4 million models of its “Zozomat”, which is used to measure toes for sizing suggestions.

The corporate plans to launch a successor to the body-measuring “Zozosuit” this 12 months which it says has mounted the issues of earlier iterations.