Consumers from tier 2 and tier 3 areas additionally spent probably the most time on the platform, signalling a unbroken rise in consumer engagement and a shift in purchasing preferences.
Unified Funds Interface (UPI) adoption on the Flipkart platform elevated nationally by 4.5 instances from January to August with Maharashtra taking the lead with a 5.2 instances progress.
Andhra Pradesh, Telangana, Kerala, Karnataka and Tamil Nadu have been the opposite states that have been at prime of the checklist for UPI adoption on the Flipkart platform.
On the identical time, Flipkart noticed near 35 per cent enhance in sellers onboarded in 2020 compared to the identical interval final 12 months.
These sellers got here from tier 2 and tier 3 areas like Tirupur, Howrah, Zirakpur, Hisar, Saharanpur, Panipat and Rajkot and primarily catered to classes equivalent to family wants, ladies’s ethnic put on, grooming, dwelling decor, toys and college provides.
In addition to, the time period ‘necessities’ obtained an entire new interpretation as shopper wants developed dynamically all year long.
Transferring past what was beforehand perceived as essential items, the definition has now shifted to incorporate every day gadgets {that a} shopper wants not only for meals or well being, but additionally for work and even distant studying.
Pre-COVID, probably the most searched merchandise included private care, males’s clothes, footwear and girls’s clothes. In the course of the lockdown, meals and vitamin, family, toys and audio merchandise witnessed the very best demand.
As extra customers joined the e-commerce bandwagon this 12 months, a rising choice to buy of their native language was seen. This 12 months, the adoption of native languages noticed a 2.5 instances enhance from pre-COVID to the festive interval (January to November).
Rajneesh Kumar, Chief Company Affairs Officer, Flipkart Group, stated the corporate’s efforts proceed to be devoted to creating e-commerce inclusive for each buyer, no matter the place they’re situated.
“Flipkart’s objective has been elevated this previous 12 months as we proceed to play an necessary function in guaranteeing the secure supply of merchandise to customers’ doorsteps by a secure and sanitised provide chain. The emergence of ‘new necessities’ has seen the creation of higher alternatives and partnerships on our market,” he stated.
Flipkart now has a registered buyer base of over 30 crore, providing over 15 crore merchandise throughout 80-plus classes.
